Rana Motors Unveils the Ashok Leyland Phoenix: first locally assembled – The first ever Phoenix Ashok Leyland brand of motor vehicles fully assembled in Ghana by Ghanaian engineers have been unveiled at Rana Motors’s Automotive vehicle assembling plant located at Amasaman in the Ga West Municipality in Ghana.
The new Ashok Leyland Phoenix 3-seater motor vehicle is a two-tonne payload with a five-year warranty and have a relatively cheaper fuel consumption. The Phoenix steering column comes with tilt-able and telescopic movements while the 2-point suspended cabin offers comfort and convenience. It also offers class-leading comfort that sets the benchmark in the commercial automobile industry while the vehicle also comes with multi-angle adjustable seats.
Kassem Odaymat, Chief Operating Officer of Rana Motors, speaking at the unveiling of the new automobile commended the government for developing the Ghana Automotive Development policy (GADP) as it had paved the way for the establishment of motor vehicle assembly plants in the country and also indicated that the phoenix truck’s launch was the results of stringer partnership between Rana Motors and Ashok Leyland and further stressed that the success of any venture was underpinned by such collaborations.
“The Phoenix, a 2-tonne payload truck, stands on an all new platform, powered by a 1500 cc Turbocharged diesel engine that delivers 80 Hp of maximum power and 190 Nm of peak torque.
What truly sets the Phoenix apart is its tailor-made features that address the diverse needs of our customers. From its fuel-efficient engine to its spacious interior, the Phoenix is designed to provide optimal performance and comfort whether it’s for personal use or commercial purposes. Its maneuverability on our small streets, robustness to tackle our diverse roads, and affordability make it an ideal fit for our country. This is more than just a vehicle; it’s a cost-effective solution”Kassem Odaymat – Chief Operating Officer, Rana Motors
The Head of International Operations of Ashok Leyland, Rajesh R., emphasized the great progress and collaboration Ashok Leyland and Rana Motors have had over the years highlighting the high quality of their products including the new Ashok Leyland Phoenix.
“Our commitment to excellence extends beyond borders. With modern integrated manufacturing plants in India and abroad, state-of-the-art R&D centres and a global footprint spanning from Asia to Africa, we have established ourselves as a trusted and reliable partner in progress. Our products are a symbol of reliability and a testament to our enduring partnership with our customers.
It brings me immense joy to announce our collaboration with our two-decade-old partner, Rana Motors. Together we have brought the Phoenix to Ghana, maintaining the same standard as any of our vehicles produced in our modern integrated plants”Rajesh R. – Head of International Operations of Ashok Leyland
First Secretary and Acting High Commissioner of India to Ghana, Chinpau Ngaihte in a brief remark at the launch of the new Phoenix trucks indicated that the new development reflects a great partnership between India and Ghana.
“As speakers before me said, we have gathered here in this vibrant land of Ghana to celebrate the remarkable collaboration between India and Ghana exemplified through the local assembling of Ashok Leyland Phoenix on Ghanaian soil. This achievement is a testament to the enduring partnership between our nations and a significant milestone in our shared journey towards progress and economic empowerment”Chinpau Ngaihte – First Secretary and Acting High Commissioner of India to Ghana
Component assembly policy
The Deputy Minister of Trade and Industry & New Juaben South Member of Parliament, Michael Okyere Baafi, who officially unveiled the new trucks, expressed delight about the achievement chalked by Rana Motors and Ashok Leyland.
He noted that the assembling of the Ashok Leyland brands of vehicles under the Ghana Automotive Development Programme brings to eleven, the brands of motor vehicles being assembled under the programme.
He stressed that Ghana was on the path of becoming the vehicle manufacturing hub in the sub-region through the implementation of the Ghana Automotive Development Programme highlighting the substantial positive impacts the automotive industry can have on economies.
The deputy minister added that as a measure to promote the development of an integrated automotive industry, the government was finalizing processes on the development of a Component Manufacturing policy.
“This policy is meant to attract investments from component manufacturers to feed into the local automotive industry while supplying aftermarket components across the sub-region”Michael Okyere Baafi, Deputy Minister of Trade and Industry & New Juaben South Member of Parliament
Mr Baafi said the policy would further enhance the availability of certified parts and assembly components to drive the export of made-in-Ghana vehicles under the African Continental Free Trade Area (AfCFTA) rules.
The launch of the Phoenix trucks brings to eight the range of cars assembled in the country by Rana Motors.