Peugeot Landtrek Double Cabin 4×4 Pick-up Vehicle Launched in Ghana; assembling of Peugeot vehicles in Ghana to begin in March 2022
Disclosing at the unveiling of the all new Peugeot Landtrek Double Cabin 4×4 Pick-up automobile at the Labadi Beach Hotel in Accra, Chief Executive of Silver Star Auto, Asad Nazir, labelled the launch as a historic milestone for partners to deepen their strategic proposition to a quality automobile industry in Ghana.
Stelantis Group will assemble both cars by Silver Star within six months from today (March 2022). We believe the environment for automobile industry is an enormous opportunity for us to expand and provide the best for the Ghanaian and West African market.
-Asad Nazir, Chief Executive Officer, Silver Star Auto
Speaking at the Peugeot Landtrek Double Cabin 4×4 Pick-up launch, Deputy Minister for Trade and Industry, Michael Okyere Baafi enlightened that Ghana governments automotive development programme will give equipment manufacturers access to regional and continental trade opportunities.
To provide opportunities for higher value addition and highly skilled employment, the Ministry of Trade and Industry has developed a comprehensive package of incentives and policy measures to support the establishment of an automotive assembly and component manufacturing industry, as a strategic anchor of industrialization and a new pillar of growth in Ghana.
Michael Okyere Baafi, Deputy Minister for Trade and Industry
Peugeot Landtrek Double Cabin 4×4 vehicle
The new PEUGEOT LANDTREK marks the revitalization of the PEUGEOT Pick-up and includes all the brands best strengths.
This new Pick-up truck finalizes a range of commercial automobiles from the PEUGEOT brand, which has been famous for its robustness and its adaptation to customer usages across the African continent for nearly a century.
It enables Peugeot to make a tough comeback on the African market where the brand has a very strong heritage powered by its numerous racing victories, and it personifies the DNA of legendary models such as the 404 wagon and the 504 Pick-up truck.
The new Peugeot Landtrek 4×4 has 1.9L (150HP) Engine, 4×4 Hill Descent Control Radio, Disclaimer MP3, Bluetooth, USB with 4 speakers Heavy Duty Eliptic Leaf Spring rear Suspension.
The Peugeot brand is becoming progressively more global with the new PEUGEOT LANDTREK, which is entering the One Ton Pick-up segment with the goal of becoming a new reference in a market that represents around 300,000 annual sales units in the Middle East Africa region.
The new PEUGEOT LANDTREK is available in three body styles: double and single cab as well as a chassis cab suitable for different conversions.
It has the most accommodating body in its classification and an adaptability that is unique in the segment. It offers faultless crossing performance and meets both professional and family needs, with a payload that can exceed one tonne and a towing capacity of up to 3.5 tons.
When designing the new PEUGEOT LANDTREK, particular attention was paid to reliability, robustness and ease of repair, which are among the main prospects of commercial vehicle customers.
The new PEUGEOT LANDTREK automobile will be obtainable in more than 180 PEUGEOT sales outlets throughout the region, with highly trained sales staff and technicians.
As for spare parts, they will be accessible at a competitive price with a service rate of over 90% thanks to the Brands partner networks.
The new PEUGEOT LANDTREK includes all the essential elements of the segment, and makes it possible to fulfill all the expectations and cover the wide variety of the markets on the African continent, thanks to the breadth of its range.
It is available in three silhouettes (Single Cab, Double Cab and Chassis Cab), in Petrol and Diesel, with manual or automatic gearboxes, and has fantastic crossing capacities with two or four wheel drive transmissions.
The PEUGEOT LANDTREK offers up to three tons of towing capacity and a payload that exceeds 1t and can even reach 1.2t on some versions and has the most accommodating cargo bed in the segment!
In terms of comfort, the new PEUGEOT LANDTREK comes with state-of-the-art on-board technology, advanced adaptability and SUV-like driving pleasure.
Joseph Nii Kwartei Titus Glover, a former Member of Parliament for Tema East and a former Deputy Minister of Transport, being the first Ghanaian to purchase the new Peugeot Landtrek Double Cabin 4×4 Pick-up Vehicle.
I feel very special, Titus Glover expressed. We tried the first brand, we work in the mines and so far, so good. And I think this is going to give us more luxury. 25 years of my life, Ive been driving Peugeot and they are efficient.
– Joseph Nii Kwartei Titus Glover, former Member of Parliament for Tema East & former Deputy Minister of Transport
