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The sound of E-mobility: Volkswagen ID.3 attracts attention with its own driving sound

E-mo­bil­ity- Volkswagen ID.3
E-mo­bil­ity- Volkswagen ID.3

As of July 2019 all newly registered electric vehicles must produce an artificial driving sound. Yesterday, the ID.3’s sound design was presented at the DRIVE. Forum in Berlin as part of the Future Sounds event.

The almost silent, electric drive offers great potential for brand-specific sound design that not only draws attention to the vehicle, but also to the brand. Consequently, Volkswagen-branded electric vehicles could soon be recognizable by their sound.

As electric vehicles are almost silent at low speeds, the accident risk for pedestrians and cyclists particularly increases in inner-city traffic.

For this reason, ID. family models will, in the future, use an Acoustic Vehicle Alerting System (AVAS) to generate an artificial driving sound when moving off; at speeds up to 30 km/h; and when reversing.

The AVAS in the ID.3 is loud on the in and outside of the automobile up to 30 km/h. Inside the car, different stages of the driving sound are always loud based on speed and accelerator pedal position. Beyond this speed, the vehicle’s rolling resistance and driving noise become more prominent.

The soundtrack of a new mobility

The Volkswagen brand’s new driving sound was developed as part of a collaboration with the composer and music producer Leslie Mandoki.

E-mo­bil­ity Volkswagen ID.3
E-mo­bil­ity Volkswagen ID.3

The multi-layered audio tracks express the speed and dynamism of e-mobility.

“AN ELECTRIC VEHICLE’S SOUND DEFINES ITS IDENTITY. THE SOUND SHOULD BE CONFIDENT AND LIKEABLE. IT MAY WELL SOUND FUTURISTIC AND MUST ALSO IMPRESS WITH ITS UNIQUE CHARACTER”

DR. FRANK WELSCH, CHIEF DEVELOPMENT OFFICER OF VOLKSWAGEN PASSENGER CARS

In addition to the safety aspect at low speeds, the sound of an electric vehicle is particularly vital. “THANKS TO THEIR SOUND, ELECTRIC VEHICLES ARE GIVEN THEIR OWN VOICE THAT WE CAN DESIGN OURSELVES REGARDLESS OF MECHANICAL SOUNDS. THE ID.3 RADIATES SAFETY AND THE PROMISE OF EFFORTLESS MOBILITY: IT WILL TAKE US EVERYWHERE.”

KLAUS BISCHOFF, HEAD OF DESIGN VOLKSWAGEN BRAND

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