Volkswagen has successfully launched its sub-brand JETTA in China with the new SUV VS5 and the VA3 sedan. The Volkswagen JETTA is the most prosperous recent brand introduced in China with nearly 30,000 automobiles delivered to clienteles since market admittance in September.
Almost 80 percent of VW JETTA deliveries were SUVs. With the new JETTA brand, Volkswagen is aiming young Chinese clienteles who are looking for an entry into the world of Volkswagen.
“THE ENTRY-LEVEL SEGMENT HAS SO FAR BEEN SERVED ALMOST EXCLUSIVELY BY CHINESE BRANDS. THE JETTA BRAND CLOSES THE GAP BETWEEN THE ENTRY-LEVEL SEGMENT AND THE VOLUME SEGMENT, AT THE TOP END OF WHICH THE VOLKSWAGEN BRAND IS POSITIONED. WE SEE TREMENDOUS POTENTIAL THERE, AND THE FLYING START OF JETTA PROVES US RIGHT.”JÜRGEN STACKMANN, SALES BOARD MEMBER, VOLKSWAGEN
About one third of all passenger cars in China are presently sold in the entry-level segment. Within this segment, around 80 percent clienteles buy a car for the first time in their lives. First-time purchasers in China are on average 20 years younger than in Europe or America. In the entry-level division they spend from 8,000 up to 15,000 euros.
With VW JETTA, for the first time in Volkswagen history a model is transformed into a brand with a proprietary model family. JETTA is situated independently in the market, but with an identifiable proximity to the world of Volkswagen.
Innovative sales concepts such as highly digitized showrooms complete the brand experience.
JETTA relies on the Volkswagen DNA: quality, safety, value retention and a clear design language. The JETTA collection includes a sedan and an SUV. A second SUV will follow in the near future.
All JETTA models are produced by FAW-Volkswagen in a state-of-the art factory in Chengdu, working closely with FAW-VW’s central hub in the city of Changchun. With a share of almost 50 percent of worldwide distributions, China is Volkswagen’s leading single market. The brand delivered over 3 million automobiles in China for the second time in a row last year.
While the overall market state in China remains challenging in 2019, the Volkswagen brand has grown market share by maintaining deliveries largely at last year’s level. Therefore the brand is expectant to deliver over 3 million vehicles once again in 2019.