Bentleyʼs 100 TREES FOR 100 YEARS
Bentleyʼs 100 TREES FOR 100 YEARS – As Bentley Motors approaches the end of its centenary year, the company is investing in a more sustainable future at its factory in Crewe by planting 100 native British trees AUTO NEWS OPINION around its site.
The project has been completed during the winter treeplanting season in time for National Tree Week (November 23 – December 1), which recognizes the importance of planting more trees to tackle climate change and protect biodiversity. The planted trees around the site in Crewe include ten oak trees which have been planted outside office buildings and 15 cherry trees which line the approach to the company’s main entrance on Pyms Lane.
A further 70 trees which include maple, lime, walnut, beech and elm saplings, have been planted along the boundaries of the Legends social facility. Additionally, ten fruit trees have been relocated from an area marked for development to create a new orchard outside the CW1 visitor reception area.
“SUSTAINABLY-SOURCED WOOD HAS BEEN ONE OF BENTLEYʼS CORE INTERIOR COMPONENTS SINCE OUR BEGINNINGS 100 YEARS AGO – AND IT CONTINUES TO BE AN ESSENTIAL ELEMENT OF THE UNIQUE CRAFTSMANSHIP IN OUR CARS. OUR WOOD VENEERS ARE ETHICALLY SOURCED BY EXPERTS WHO GO TO GREAT LENGTHS TO FIND THE FINEST VENEERS IN THE WORLD. WE WANTED TO PLANT TREES AROUND SITE THAT ARE NOT ONLY NATIVE BRITISH SPECIES, BUT REFLECTIVE OF THE INTERIORS THAT WE PRODUCE IN OUR CARS AND WE USE OAK, WALNUT AND MAPLE SUBSTRATES IN MULSANNE.“-PETER BOSCH, MEMBER OF THE BOARD FOR MANUFACTURING
“TREES PLAY A VITAL ROLE IN TACKLING CLIMATE CHANGE BECAUSE THEY HELP TO IMPROVE AIR QUALITY, ABSORB CO2 AND INCREASE OXYGEN. THEY ARE ALSO IMPORTANT FOR OUR LOCAL BIODIVERSITY AND WILDLIFE AND THEY MAKE OUR LOCAL AREA A NICER PLACE TO LIVE AND WORK TOO. WEʼVE CHOSEN THE LOCATIONS CAREFULLY TO ENSURE THEY ENHANCE THE GREEN SPACES ON OUR SITE AND CAN BE ENJOYED BY BOTH OUR COLLEAGUES AND THE LOCAL COMMUNITY.“-PETER BOSCH, MEMBER OF THE BOARD FOR MANUFACTURING
“AS BENTLEY CONTINUES TO FOCUS ON BECOMING THE MOST SUSTAINABLE LUXURY AUTOMOTIVE MANUFACTURER, THIS IS A GREAT PRACTICAL INITIATIVE TO INVEST IN THE LONG-TERM SUSTAINABILITY OF OUR SITE AND A FITTING WAY TO ACKNOWLEDGE THE END OF OUR CENTENARY YEAR.“-PETER BOSCH, MEMBER OF THE BOARD FOR MANUFACTURING
100 Years of Extraordinary
July 10, 2019 marked Bentleyʼs 100th year – an extraordinary milestone achieved by only a few companies. A year-long series of special activities have been taking place, with celebrations at major events around the world to showcase Bentleyʼs motoring evolution over the last 100 years, and highlight its global success today and the exciting future of innovation ahead.